Seeing the Bigger Picture

Hello again everyone! It’s been an age since I last wrote anything, mainly because it’s hard to find the time but also because I didn’t really know how to word this one.


Basically in one sentence, everything isn’t as perfect as it seems. I’ve realised that I’ve slipped in to the social media hype and been posting the positives which is great but it doesn’t show the hard bits… and there are a lot of them. The first thing that I want to say is that I realise how lucky we are. I know we’ve come so far and that’s mainly because of you guys, so thank you.

Being the way I am I always have a fear. A fear that if everything can be built this quickly then it can also slip away just as fast and I want to be honest with all of you, that’s what we said when we started Pobi - we were never going to just be a bread shop, it means so much more to us than that.



Depression never really goes, it hides for a while and sits in the background but it’ll always come back and that’s another fear I have, the fear of myself and how powerfully negative my mind can be at times.


This isn’t a cry for help or a search for pity it’s a genuine attempt at showing you all the big picture, whilst it’s exciting to drop a whole life overnight and pick up a new one, it’s also really scary because we don’t want to let you, our staff, our families and friends down.

I want to let you all know that every positive story also has its struggles, we still have them everyday but you have to find good people and surround yourself with them. We’re always here if you need us.


Love, James


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